Trajectory –
VR Direct Mail Piece

This self-promotional direct mail piece was created to show prospective clients the agency’s ability to strategize and problem-solve for clients. The self-mailer contained a set of Google Cardboard virtual reality glasses that the recipient can easily fold and build themselves, insert their cell phone, and after going to a YouTube link, they can then experience a 360 degree virtual tour of a new healthcare facility that our client was marketing. This mailer demonstrated the case study and allowed a hands-on experience of the original deliverable. It displayed the agency’s problem-solving, design, and production abilities in an innovative package. The accompanying brochure gave details of the project and also touted results of the campaign. I was involved in the design of all elements and then responsible for all production-related tasks, including coordinating the mailing of the finished project to all prospects.