Jackson Hewitt
Tax Service –
Direct Mail Campaign

This is a sampling of the many direct mail pieces created for Jackson Hewitt giving existing and potential customers incentives to stay with, or switch to their tax service. Each piece has a unique QR code for tracking purposes. The job was a huge undertaking and required detailed organization due to each DM having its own set of special offers. The campaign was ultimately mailed out with 28 versions of the mailers. The client wanted to prominently feature their “happy-dancing customers” throughout. Brand guidelines were strict, as expected, yet met for each piece.